RepMove, the Denver-based start-up disrupting the sales software as a service market, announced the next wave in a year marked by a tidal surge of updates to its innovative outside sales management platform.
Its field sales software platform operates as a hybrid sales tool sitting between a traditional Customer Relationship Management (CRM) system and a mobile route planning app and is designed for outside sales teams. Its latest update takes aim at a key gap in the market.
The CRM industry has happily kept the status quo for the last few decades in its classification systems. Contacts, accounts, leads and opportunities, with various terms used depending on the company, have long been the torch-bearing objects to which data is assigned by these platforms. For many organizations, that is simply not good enough.
Many customers do not fit neatly into one of these existing objects and sales teams would have to work around this limitation. That is where jobsites and satellite locations now come into play. Take the greater construction industry as an example.
“Outside sales reps at organizations like supply distributors call on jobsites constantly,” said RepMove Founder & Chief Executive Officer Dillon Baird. “A single jobsite can have five trades on it at any given time from five different companies.”
An outside sales representative would need to update their database in multiple places to account for these different contacts and companies, which otherwise would have no other link. This takes up precious time in a profession that necessitates speed.
“Rather than tracking all these separate activities on different accounts and contacts, you can now associate them all to a single jobsite,” Baird said.
This new feature is also applicable to the medical and pharmaceutical sales fields.
“Similarly, a provider might work at multiple offices. They can now be added to multiple satellite locations,” Baird said.
The implications for a sales professional whose pay is defined by their sales volume are immediate. A single activity gets linked to multiple accounts and contacts and takes seconds rather than minutes. Over a day, let alone a week, month or year, this adds up to more commissions and revenue.
“By adding this functionality, we now consolidate a rep’s activity so they do not have to spend time updating all these different records. They can instead focus on staying in front of customers and selling,” Baird said.
The firm occupies a unique niche in which it keeps expanding possibilities. It all started when Baird worked as an outside sales representative for a supply distributor in greater Denver.
“I used or tried all these different apps to organize my days, but nothing satisfied my needs,” he said.
The traditional CRM space caters to the inside sales market. While many of the top players have mobile apps, they are ill-suited to the more dynamic needs of field sales. They can often be more of a burden than a blessing for this brand of selling.
“CRMs are built for people sitting at a desk. RepMove flips the script,” Baird said.
CRMs largely come in two forms. There are those that work out-of-the-box seamlessly and offer little customization. Then there are those like some of the largest players in the industry that offer powerful customization. These typically need in house engineering teams in addition to outside resources to manage. An entire sub-industry has arisen with consultants that support this level of customization. Needless to say, these consultants do not come inexpensively.
Therein lies the issue facing many companies in need of a CRM: a tool that works but has a one-size-fits-all experience or a powerful enterprise platform that requires extensive resources to not only build, but also maintain. Then there is the issue of whom these products target.
Tech companies with large inside sales teams play a prominent role in how a traditional CRM is designed. They work exceedingly well in this regard. They make large amounts of data available and cater to the needs of inside salespeople who are calling and emailing leads and prospects all day. Outside sales, despite the move to increasingly remote work settings, still drives revenue for a substantial number of organizations. A typical CRM will be a burdensome system for an outside sales representative who is busy driving from meeting to meeting.
RepMove balances all of these needs for an outside sales organization. It is customizable but far from overwhelming. It will work out-of-the-box well for many use cases too. Beyond that, RepMove is made to work easily on-the-move. It offers the tools a field sales rep needs without any of the bells and whistles a rep does not need. Namely, tracking notes for customers with nifty features like talk-to-text and easily accessing customer records and historical notes on mobile.
Other products exist, like sales route planning apps and tools, in an attempt to fill that gap left by the CRM industry. But they fall short in capability.
“Many of these apps get you from Point A to Point B, but that’s pretty much it,” he said.
It hit him that there had to be a better way.
He scribbled an idea down on a proverbial coffee shop napkin one morning for an app that would combine everything he needed: a map and route planner, calendar, task organizer, account management system and notebook. He then went to work and built a prototype. He immediately saw success with his new app. Then others took notice.
“A few of my colleagues noticed me using what would eventually turn into RepMove one day. I shared the app with them. They said ‘you might have something here’,” he said.
Baird quit his job soon after and founded RepMove. In the few years since its founding, RepMove has seen steady growth. It has truly hit a new stride over the last year, landing enterprise customers in wide-ranging fields from medical to equipment manufacturing. The company has seen prolific growth in 2024, more than doubling in size. Expect it to continue to make tidal pushes in the market over the coming years as it continues to expand a category it is quickly redefining for the better.
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Organization: RepMove
Contact Person: Robert Ozeroff
Website: https://repmove.app
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Country: United States
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