AIZOME, a textile startup, challenges traditional industrial methods by launching their wastewater as skincare. From farm to fabric, AIZOME uses plants, water, and ultrasound to produce medicinal, hypoallergenic textiles, and now their new skincare line puts their claim to the ultimate test.
In the realm of fashion, textile innovations that reduce the carbon footprint are gaining momentum. From pineapple leaf and mushroom-based alternative leathers to carbon-capturing materials, the potential of low environmental impact products is undeniable.
However, while new alternatives are created, the elimination of over 1500 chemicals used in dyeing processes remains a pressing issue. These synthetic chemicals, ranging from formaldehyde to heavy metals, harm the environment and endanger the health of textile workers and wearers. Extensive research has identified these substances as known carcinogens, skin irritants, and hormone disruptors, as reported by Greenpeace.
For Michel May and Misa Muto, the founders of AIZOME, the need to eliminate synthetic chemicals became evident when Michel’s mother was diagnosed with cancer. Her immune system, already compromised due to medication and chemotherapy, made her skin hypersensitive. Realizing that her ordinary bed sheets were exacerbating her condition, Michel and Misa embarked on a mission to find a natural alternative.
Inspired by the traditional Japanese dyeing method known as aizome, AIZOME was born. Co-founder Misa explains, “At AIZOME, we believe textiles should not just be harmless, but even healthy.” distinguishing themselves from other industry initiatives focused solely on neutralizing their carbon footprint.
After consulting aizome masters and scientists, Michel and Misa discovered the potential of medicinal plants as dye matter. Plant dyeing has been an integral part of traditional Japanese medicine for millennia. However, synthetic dyes such as “mauve,” marked the decline of aizome. Fabrics dyed solely with plants and water tended to fade quickly compared to synthetically dyed fabric, rendering them unsuitable for large-scale production.
AIZOME tackled this challenge with their patented ultrasonic dyeing method, AIZOME ULTRA™. This innovative process permanently binds plant molecules to fibers, resulting in lusciously soft, hypoallergenic, and antibacterial fabric that retain vibrant colors and lasting health benefits. The bio-active ingredients in the plants, preserved in the dye through AIZOME ULTRA™ technology, infuse AIZOME’s sheets with antibacterial, temperature-controlling, and skin-soothing properties. In fact, all products are recognized by the National Eczema Association as an innovation that enhances the quality of life for people with sensitive skin.
Dr. Sudeep Motupalli Rao, Head Scientist and Founder of SLOWTECH Labs, emphasizes the importance of AIZOME ULTRA’s use of natural resources: “AIZOME ULTRA utilizes a natural, timeless resource — plants, supported by decades of scientific studies demonstrating the therapeutic properties of natural dyes.”
Their vision is that of a wardrobe that not only boosts your confidence but also benefits the health of the wearer. With their innovative technology, AIZOME is spearheading the future of textiles and healthcare. Plants like indigo, rubia, and sumac, infused in the fabric allow health benefits such as anti-inflammation, antioxidation, regulation of blood circulation, pain relief, and stress reduction. Since no synthetic chemicals are used in the process, the wastewater can be reused for plant irrigation.
In an era where environmental consciousness prevails, differentiating between true sustainability and greenwashing proves challenging. Lynda Grose, the Chair of Fashion Design at the California College of the Arts, acknowledges this issue, “There are a lot of sustainability claims in the textile space, and with it comes greenwashing. We can’t let that distract us from the real breakthroughs that are being made.”
AIZOME cuts through the noise of greenwashing with a simple yet unconventional demonstration. WASTECARE™ goes beyond repurposing waste; it’s proof that their waste in original form already has a positive impact. WASTECARE™ is the first skincare product made from industrial wastewater obtained directly from their textile dyeing factory. This wastewater has undergone rigorous testing and certification, adhering to strict eco-toxicological and cosmetic safety standards.
Crafted into a delicate facial serum and presented in an intimate unboxing experience that draws inspiration from traditional Japanese elements and future-forward ultrasound visuals, WASTECARE™ epitomizes a high-end beauty product. It is bottled in a medical-grade vial and packaged using fully recycled materials.
Despite being a small player, AIZOME offers a scalable solution to an industry-wide problem and promotes radical transparency in its approach. This is in stark contrast to energy giants and companies known for employing greenwashing tactics. Notably, Vattenfall’s recent emissions campaign received significant backlash across the internet.
WASTECARE™ has been shared with key opinion leaders in the textile, fashion, and healthcare industries. In the coming months, it will also be featured at pop-up stores, trade fairs, and conferences to engage designers, manufacturers, and industry leaders in partnerships that catalyze the adoption of radically sustainable practices.
Michel May, CEO of AIZOME, concludes, “It’s not just about changing production practices; it’s also about shifting mindsets. Can we continue to produce while ensuring a positive impact for people and the planet? Absolutely, and together, we can make this change. That’s the message we’re sending with WASTECARE™.”
Media Contact
Organization: AIZOME (Europa)
Contact Person: Shruthi Subramanian
Website: http://aizome-textiles.com/
Email: s.subramanian@house-of-communication.com
Contact Number: +49 173 1086395
Address: Ismaninger Str. 7
Address 2: 81675 München
City: Munchen
Country: Germany
Release Id: 1206234054