Sweden, 11th Jul 2024 – AI in interview production is like having a super-powered brain on your side to assist you. It saves time and energy (which is great) and, more importantly, boosts creativity, originality, and style.
This is why AI has become a great ally of journalism and content creation.
In this article, we will focus on interviews, one of the main activities in this field, and how AI tools facilitate the whole workflow.
Why Artificial Intelligence is important for interview generation
Interviews are part of today’s lifestyle. They allow us to discover what is happening in real-time, learn opinions on multiple topics, and release valuable information and data.
The crucial point of all these interviews is that the journalist has a defined time, sometimes only a few minutes, to formulate critical questions and achieve a good interview.
In this sense, AI has several useful tools and functions to structure from an interview script to post-production. We present them in the following sections.
1. Get ideas
Currently, there are many tools to give you ideas for interviews; one of the most popular is ChatGPT. Keep in mind that successful interviews are built from the beginning, with strategic questions to break the ice and create closeness. This software will provide you with unique questions to start with.
You only need to provide the tool with relevant information about the interview, the interviewee’s profile, and the objectives you want to achieve. Based on that information, it will provide you with a list of personalized questions to break the ice. Hence, creating the right atmosphere to generate a productive interaction with the interviewee is possible.
Additionally, the tool has different styles of questions, and you can choose from stimulating to lighthearted and fun questions.
The tool will also help you structure the script of basic questions for the meeting. For example, imagine that you are going to interview an expert on the topic of consumption and production of transgenic food, and you do not know much about the subject. You can ask ChatGPT to generate a list of 12 questions, and you can choose the ones you consider most relevant.
2. Get to know the interviewee better
ChatGPT stands out as a potent source of information for gathering data and information to get to know your interviewees better. You can ask it to search for information about your interviewee and in specific places, such as LinkedIn, if you are interested in exploring their professional connections.
It is also possible to ask it to search for information on social networks and extract information from news, news or information that you consider relevant to the interview. Another very useful feature of ChatGPT is that it allows you to consult data in real-time. It is known as a “browser,” and you can use it to search for current information if you are interviewing about recent events or dynamic data that is changing very quickly.
Returning to the point of getting to know your interviewees better, you can explore a more recent tool, AI Overview. You can also ask it to search for your interviewee, and as a response, it will generate a text with broken-down information, reflecting the sources and key information of the search carried out.
While ChatGPT has given you a list of appropriate questions based on the context of the topic and interviewee profile, always review and analyze carefully. However, since they are expected to be objective by definition, it is up to you to discern if they are appropriate and customize them or give them the nuance you want.
3. Generate subtitles or transcriptions in several languages to better understand the dialogue
Once you have them ready, AI continues to accompany you in the production of interviews, specifically in the transcription stage. Tools such as ScriptMe provide an automated service, and you will be able to generate the first interview transcript in just a few minutes.
How do you do it? In just three steps: 1) you upload the video or audio file of the interview and click on “transcript.” 2) edit the transcript, and 3) choose the file to export.
With the platform’s editor, you can adjust the accuracy of the text and improve it to whatever you want. With the same ease and speed, you can generate subtitles to make your content more accessible, edit it, and share it with your editors.
This tool supports transcription in more than 30 languages and can be translated into more than 100 languages. With this feature, your interviews can be seen or heard in many countries around the world, opening you up to a global audience.
4. Import transcripts so you don’t have to review the videos constantly
Having the transcript of the interviews is a perfect practice. By importing the transcripts and storing them on your PC or devices, you won’t have to review the videos to look for information when needed.
Just a single word or phrase will take you to the content you are looking for. You can edit it, reuse it for other interviews, and more.
5. Corrects spelling and improves syntax and grammar.
Another valuable function of artificial intelligence is to become an invisible listener in mock interviews. This is very useful if you still need to gain experience. To use it, you can ask a family member or friend to take on the role of the interviewee while you take on the role of the interviewer. The program will give you feedback to evaluate how you have done about tone of voice, accuracy, and clarity in the use of language or any other aspect of interest.
While communication skills are most relevant in interviews, excellent writing skills are equally important for journalists or content writers. You will need to polish your interviews for publication, and there are many options on the market for this.
One of them is Grammarly, which is used by millions of content creators around the world. It stands out for being especially intuitive and offers real-time suggestions to correct grammar, spelling, and punctuation marks to facilitate the creation of text.
In addition, it is programmed to understand the type of text it is correcting, allowing it to provide solutions and adapt the tone according to the language used in the interview.
6. Integrate with other publishing or promotion platforms
Another thing that characterizes any AI software is its ability to integrate with other platforms with which your editors or promoters work.
In addition to the tools presented, there are many more for everyday tasks, such as scheduling activities, making video calls, editing interviews, and creating a video or click to promote your content.
Finally, we want to highlight something fantastic about AI-based tools: they allow journalists, content creators, and small businesses to compete globally.
What can we expect from the AI world?
Although it would be almost impossible to know what the world of artificial intelligence has in store for us in the coming years, the truth is that its growth by leaps and bounds puts us in a position that, until a few years ago, seemed to be possible only in the world of science fiction.
As for interviewing tools, it is possible that in a short time, we will be able to simulate the entire interview, including the audio and video of the interviewee, without even having him or her present physically or online.
This can bring advantages and threats, especially considering today, it is virtually impossible to realize the legitimacy of an image, video, or audio created by artificial intelligence.
Conclusions
AI in interview production is an excellent ally if you are a journalist or content creator. It will help you structure an essential question guide, transcribe, generate subtitles, translate, and import and export the information in multiple files.
While there are critical positions on AI today, we believe that, as with any tool, it depends on how you use it. Adopting any of the ones presented in this post will allow you to face the challenges and be more efficient and productive in the interview production process.
AI is becoming the main protagonist and opens many opportunities for the media and entertainment industry. Are you ready to enter this new world?
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Organization: Scriptme
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Website: https://scriptme.io/
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Country: Sweden
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