SDLG Strengthens Global Strategy with Grand Opening of Indonesian Subsidiary
SDLG marked a key milestone in its international expansion plan on April 26, 2025, with the formal inauguration of PT. SDLG INDONESIA MACHINERY in Jakarta. The grand inauguration ceremony was witnessed by more than 300 participants, consisting of representatives from the business community, strategic partners, and members of the press. The ceremony marked the company’s continued drive to consolidate its presence in major markets overseas.
Executive Leadership and Strategic Focus
Senior executives, including Mr. Wen Degang, SDLG General Manager, Mr. Shi Dong, General Manager of Asia-Pacific Marketing, and Mr. Shi Shengyong, Deputy General Manager and Manager of the marketing company, shared insights into the company’s strategic focus in the event. The showcasing of The Heavy Trust, a documentary marking SDLG’s golden jubilee, established the tone by emphasizing decades of constant progress and engineering advancement.
Strategic Location and Regional Impact
PT. SDLG INDONESIA MACHINERY is located in the center of Southeast Asia’s largest economy, which is still witnessing a healthy infrastructure development rate. With Indonesia offering new opportunities in the construction industry, the subsidiary will enhance regional access to SDLG’s product range, such as wheel loaders, excavators, and road rollers.
Strategic Partnerships and Major Orders
The ceremony also featured the signing of strategic cooperation agreements with seven key partners, confirming purchase orders for about 1,100 machines. The agreements, with a combined value of about RMB 450M, are a testament to the escalating demand for construction equipment in the wider Southeast Asian market and Indonesia.
Commitment to Long-Term Collaboration
SDLG reaffirmed its strategy of building long-term relationships with local stakeholders during the course of proceedings. The Indonesian launch has not just provided a milestone chapter to the company’s global odyssey but also provided new opportunities for commercial cooperation. SDLG expects greater brand awareness and a stronger market presence in the region, with shipments of newly signed orders already underway.
Service Infrastructure and Local Support
The Indonesian subsidiary will also be the regional hub for after-sales and technical support services, improving responsiveness and lead-time reduction for Southeast Asian customers. By having local service infrastructure in place, SDLG hopes to enhance overall customer experience and operations reliability in tough jobsite conditions.
Facilities and Talent Development
The Jakarta facility includes office space, warehousing, and dedicated training areas to support employee development and operational efficiency. The integrated setup will enable SDLG to train salesperson and local technicians, facilitating skills transfer and long-term employment in the region.
Local Adaptation and Future Growth
SDLG strives to incorporate local knowledge into its product design and distribution strategy. The company’s objective is to match their products with regional project requirements, environmental regulations, and geographical requirements, laying the groundwork for solid development in Indonesia’s long term evolving construction market.
Commitment to Southeast Asia
With operations underway at PT. SDLG INDONESIA MACHINERY, the company remains committed to focusing on effective solutions and supporting infrastructure development through dependable equipment. The Jakarta opening ceremony was more than a business milestone– it was a new chapter in SDLG’s commitment to serving growing market demands throughout Southeast Asia with reliability and professionalism.
Website: https://www.sdlg.com/
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