SDLG Successfully Hosts the Third Global Partners Convention
On September 28, 2025, SDLG successfully held the Third Global Partners Convention in Linyi, Shandong Province. The theme was “Immersive Experience, Empowering Value, Shared Future.” The event coincided with the grand opening of SDLG’s Customer Experience Center. Moreover, nearly 1,000 partners, industry experts, and media representatives from over 140 countries and regions attended. Together, they discussed technological innovation, deepened global cooperation, and shared development strategies. This also highlighted SDLG’s influence as a leading Chinese construction machinery enterprise.
SDLG Reflects on Volvo Partnership
Chairman Wang Zhizhong of Lingong Group reflected on the 19-year partnership with Volvo CE. He noted that it brought technical and managerial support to SDLG. Furthermore, it enhanced SDLG’s global reputation through independent operations and a dual-brand strategy.
Regarding the amicable separation, Mr. Wang explained that it was a joint decision due to rising domestic competition, global industry changes, and independent development goals. Consequently, independent operations now aim at long-term growth. As a result, SDLG has greater autonomy and faster decision-making. Therefore, the company can compete directly with international brands.
Mr. Wang also noted that SDLG has competitive advantages in technology, manufacturing, management, AI, and IT. Consequently, it is well-positioned to compete alongside global brands.
Global Strategy and Acceleration
Chairman Wang outlined SDLG’s globalization strategy: “comprehensive advancement, targeted breakthroughs, building a new framework for internationalization.” For instance, comprehensive advancement includes full-scale internationalization across marketing, services, spare parts, and overseas factories. Meanwhile, targeted breakthroughs focus on the top 20 countries holding 80% of the global market. Thus, key points drive broader development. SDLG will implement “Four Accelerations”: build global channels and warehouses, reform organizational systems, localize talent, and expand financial internationalization.
These steps aim to upgrade SDLG from “market internationalization” to “corporate internationalization.” Additionally, the company leverages its network across 140 countries. Therefore, the goal is to create another SDLG of similar scale abroad within five years. Chairman Wang also stated that Lingong Group will optimize traditional products and expand strategic product lines. This will achieve “product clustering, technological modernization, efficient management, and corporate internationalization.”
Following the guideline “securing domestic market share while driving international growth,” all subsidiaries will collaborate, share resources, and complement each other’s strengths. With coordinated domestic and international strategies, the group aims for revenue above RMB 100 billion by 2030.
Industry Trends and Initiatives
General Manager Wen Degang analyzed market trends in construction machinery. He emphasized electrification and intelligence as key industry directions. In addition, international market restructuring creates opportunities for Chinese brands. Guided by the new strategies, SDLG will focus on six initiatives: reform systems, build overseas platforms, expand channels, improve product offerings, enhance services, and strengthen international brand development. Consequently, the goal is reliable products, services, and teams.
“SDLG will adopt breakthrough operations and leapfrog in international strategy,” Mr. Wen said. Accordingly, the company aims to create full-value chain competitiveness. Moreover, SDLG hosted the “Global Partners Awards Ceremony” to honor contributions in 2024–2025.
Partner Recognition and Feedback
Awards included “Partners in Adversity,” “Outstanding Contribution,” and “Best Partner.” These accolades recognized partners’ dedication and reflected SDLG’s philosophy of valuing partners and pursuing win-win cooperation.
Furthermore, key clients shared experiences. They praised SDLG’s product reliability and localized service. Through real-life case studies, they highlighted high uptime, fast response, and customized solutions. Therefore, SDLG remains a trusted long-term partner.
The afternoon included an immersive factory tour. Guests also experienced smart and digitalized production lines, showcasing modern industrial efficiency.
Product Exhibition Highlights
Over 120 machines were displayed in distinct zones. Traditional products highlighted SDLG’s expertise. In contrast, new energy equipment showcased green transformation. Meanwhile, differentiated products demonstrated multi-scenario capabilities. Additionally, dynamic equipment demonstrations simulated real-world conditions. Consequently, attendees admired precise control, performance, and coordinated movements. The exhibition also showcased the integration of strength and technology.
That evening, the Customer Experience Center opened with a light show. Moreover, the platform integrates display, experience, and communication functions.
Customer Experience and Demonstrations
The center represents SDLG’s shift from “product manufacturing” to “value services.” It also connects deeply with global customers. Following the launch, product demonstrations highlighted four major scenario solutions. These used immersive audiovisual language and practical demos. As a result, attendees engaged actively, took photos, asked questions, and shared insights.
The solutions focus on efficient construction, reliable transportation, and intelligent maintenance. They provide equipment for excavation, loading, transportation, and maintenance. SDLG uses heavy-duty excavators, large wheel loaders, proprietary electronic controls, intelligent temperature management, and durable structures. Consequently, this enhances continuity, stability, and reduces operating costs.
Compact and Flexible Solutions
For narrow spaces, SDLG uses compact wheel loaders, mini excavators, and skid steer loaders. These provide multi-functionality and flexibility. Furthermore, precision hydraulics and quick-change attachments allow customization.
To meet dual carbon goals, SDLG introduced seven electric products (0.6–8 tons). They include pure electric, cable-drive, and dual-power excavators. Additionally, the 6000V high-voltage equipment reduces costs by 50%. Battery-swapping solutions also address endurance challenges.
Smart and Reliable Equipment
SDLG unveiled remote control systems with near-range, ultra-visual, 5G remote, and autonomous operation. Furthermore, autonomous excavators and wheel loaders feature advanced perception and decision-making. They also offer real-time path planning, intelligent obstacle avoidance, and precise collaboration. Even in hazardous conditions, machines operate stably and efficiently. As a result, this improves safety and reduces manual labor reliance. These solutions are suitable for mining and large-scale infrastructure projects.
The convention and Customer Experience Center launch mark a new stage in SDLG’s global collaboration. Moreover, through large equipment, compact scenes, new energy, and smart construction solutions, SDLG advances high-end manufacturing, intelligent solutions, green transformation, and internationalization.
From full-process mining to unmanned intelligent systems, SDLG delivers on its promise: “Reliability in Action.” It also offers efficient, clean, and safe construction options. Looking ahead, SDLG will continue to deepen global cooperation, drive innovation, and promote sustainability with partners.
Company Details
Organization: Shandong Lingong Construction Machinery Co., Ltd. (SDLG)
Contact Person: Jin Zhang
Website: https://www.sdlg.com/
Email: jin.zhang@sdlg.com
City: Linyi City
Country: China
Release Id: 02102534811