Shootify Brings Industry Expertise to Fashion Product Photography

In fashion e-commerce, product photography plays a central role in how customers evaluate and purchase clothing online. Product images are often the primary way shoppers assess fit, fabric, and overall quality. Shootify was created to address a common challenge faced by fashion brands: strong products that underperform online due to inconsistent or ineffective visual presentation.

Fashion Photography Meets E-Commerce

Founded by fashion professionals Anna Gunselman and Anna Ruiz, Shootify operates at the intersection of photography, styling, and e-commerce production. The product photography studio helps fashion brands create imagery designed specifically for online retail, where clarity, consistency, and accuracy drive sales.

Before co-founding Shootify, Anna Ruiz worked as a fashion stylist and personal shopper. She prepared online wardrobe selections for clients by sourcing pieces directly from brand websites. She noticed a clear pattern: clients preferred items that were photographed consistently and clearly. The garments themselves were the same quality, but presentation influenced purchasing decisions. This insight shaped Shootify’s approach. The studio treats product photography as a functional part of the sales process, not just a visual asset.

Expert Fashion Imagery Solutions

Anna Gunselman brings extensive experience with fashion labels, apparel brands, and commercial clients. Her work photographing collections showed her how brand identity, garment construction, and fit must be communicated through images online. She uses this knowledge to ensure Shootify maintains accuracy and consistency across entire collections.

Shootify functions as a full-service product photography studio for fashion e-commerce. The team produces flat lay photography, ghost mannequin photography, on-model photography, product videos, and AI-assisted visual content. The studio uses specialized lighting systems, a wide range of mannequin forms, and custom garment-shaping tools. These tools allow the team to style products consistently at scale. For flat lay photography, they follow structured methods to maintain uniformity across large catalogs.

Comprehensive Fashion Content

Shootify also offers creative direction for on-model shoots. The team manages styling and presentation to show garments clearly and consistently for online retail. They focus on practical product representation rather than editorial interpretation.

The studio integrates AI-assisted workflows into production. First, they photograph garments to capture accurate representation. Then, AI tools can create alternative environments or model variations. This process helps brands expand visual content while keeping it consistent with the original images.

Shootify acts as a centralized production partner for fashion e-commerce brands. The studio handles photography, styling, video, and AI-assisted content within a single workflow. Their process supports repeatability and scalability as collections grow. They maintain visual continuity across multiple shoots and seasons.

About the Company

Shootify is a fashion-focused product photography studio specializing in e-commerce imagery for apparel brands. Founded by photographer Anna Gunselman and fashion stylist Anna Ruiz, the studio provides flat lay, ghost mannequin, on-model photography, product video, and AI-assisted visual content. Shootify works with fashion brands across the United States, supporting consistent and scalable visual production for online retail.

Company Details

Organization: Shootify

Contact Person: Anna Gunselman

Website: https://www.shootify.us/

Email: hello@shootify.us

City: Miami

State: Florida

Country: United States

Release Id: 28012640635