Shreyas Media Announces Nationwide Carnival Series After Guinness Record-Breaking Vijayawada Utsav

Shreyas Media Founder Gandra Srinivas Rao says the Guinness World Record-winning success of Vijayawada Utsav proves every city’s potential to host grand carnivals, as the company plans year-round celebrations across Andhra Pradesh featuring international artists.

India’s Grand Carnival Launch

Shreyas Media LLP has announced plans to launch a series of grand carnivals across India. This initiative follows the historic success of Vijayawada Utsav, a record-breaking event that entered the Guinness World Records as the world’s largest carnival. Because of the overwhelming public response, the company now plans to celebrate India’s cultural diversity through similar large-scale events across several states.

The Vijayawada Utsav, organized with the Society for Vibrant Vijayawada and Andhra Pradesh Tourism, transformed the city into a festival hub from September 22 for 11 days. The event included 284 performances by over 3,000 artists, 11 concerts, and 11 drone shows. Altogether, it attracted nearly 50 lakh visitors and generated an estimated ₹1,000 crore in local business.

Carnival Expansion Across India

Encouraged by this success, Shreyas Media plans to expand its carnival model nationwide. The company intends to celebrate regional festivals such as Bihu, Onam, Ganesh Chaturthi, Pongal, Lohri, Durga Puja, and Sankranti with grand scale and creativity. Furthermore, it will organize year-round celebrations at tourist destinations like Araku and Gandikota in Andhra Pradesh. These plans also include 30 major concerts and a large Araku Coffee Festival with international performers.

“Our success with Vijayawada Utsav proves that every Indian city can become a vibrant carnival destination,” said Gandra Srinivas Rao, Founder of Shreyas Media. “Through these celebrations, we aim to unite people from all over India and abroad on one joyful cultural platform. In addition, these events will boost local economies and create many employment opportunities. We have set a goal of generating ₹5,000 crore in business from the Vijayawada Utsav within five years.”

Recognition And Support

Moreover, Andhra Pradesh Chief Minister Nara Chandrababu Naidu praised the event for placing Vijayawada on the global tourism map. Rao also expressed gratitude to Vijayawada MP Kesineni Shivanath (Chinni) and the Society for Vibrant Vijayawada for their strong contribution to the event’s success.

Previously, Shreyas Media had executed over 3,500 promotional and cultural events across India, the USA, Canada, and the UAE. Therefore, the company now stands ready to create a new legacy in India’s entertainment and cultural tourism landscape through its upcoming carnival series.

About Shreyas Media

Shreyas Media LLP is India’s leading event management and entertainment company. It is widely known for organizing large-scale promotional, cultural, and public events both in India and abroad. With more than 3,500 successful events and a Guinness World Record to its name, the company continues to reshape the landscape of experiential entertainment.

Company Details

Organization: Shreyas Media LLP

Contact Person: Gandra Srinivas Rao

Website: https://shreyasgroup.net

Email: Srinivas@shreyasgroup.net

City: Hyderabad

State: Telangana

Country: India

Release Id: 17102535620