The Conscious Beauty Collective Partners with DALYA NYC
To celebrate the Conscious Beauty Collective partnership, DALYA will host a launch party on April 1 at their Soho store: 107 Sullivan Street, NYC. The Conscious Beauty Collective is a group of 60+ indie beauty & wellness brands creating co-marketing and retail activations to help each other grow.
Palm Springs, CA, United States, 29th Mar 2025 – DALYA offers fully customizable clothing for women, by women. Their newly launched Soho store is in the heart of fashion in New York City, and founder Farida Raafat wanted to build on her premium bespoke clothing to offer customers even more to complete their polished, professional look. Through Cassandra McClure, strategic advisor and creative director of Clean Living Magazine, Farida was introduced to the Conscious Beauty Collective—an empowering network of 60+ indie beauty and wellness brands creating retail opportunities and co-marketing initiatives to support each other’s growth. She loved the opportunity to introduce clean beauty to DALYA’s customers.
“I’m passionate about bringing together women-led brands to create real opportunities for growth,” says Cassandra McClure. “This partnership between DALYA and the Conscious Beauty Collective is exactly the kind of collaboration that helps women in fashion and beauty elevate each other in meaningful ways.”
“Partnering with the Conscious Beauty Collective just made a ton of sense for us since our customers are looking for high-quality, clean products that help them feel put together,” says Farida.
Lynn Power, Co-founder of MASAMI & Founder of the Conscious Beauty Collective, adds, “It’s often hard for women to navigate the clean beauty space—not only trying to decipher ingredient labels but also wanting to ensure that the products are high performing. New York City women are demanding and want it all. The Conscious Beauty Collective makes it easy for women to upgrade their beauty routines with products they can feel good about—not only are they clean and high performing, but all of the CBC brands are sustainably minded, are small businesses, and give back to the community.”
To celebrate the Conscious Beauty Collective partnership, DALYA will host a launch party on April 1 at their Soho store: 107 Sullivan Street, NYC. Attendees can meet brand founders, enjoy goodie bags and lite bites. All are welcome to join. RSVP here: https://www.facebook.com/share/1CGZdmKpXz/
Brands participating in the DALYA pop-in include ADORAtherapy, Caire Beauty, HOLOS Skincare, Isle de Nature and MASAMI. This latest pop-in with LUV + CO. joins several other pop-ins currently active across the US:
Luv + Co. in Atlanta (2 locations)
Remedies Herb Shop in Brooklyn, NY
Palm Springs Vitamin Infusions
Verde Market in Miami (3 locations)
Petal + Hive in Ballston Spa, NY
Wendell House in Crozet, VA
KLARA Beauty Lab in NYC (upper east side)
Collagen Bar NYC (Gramercy Park)
Salons by JC ( NYC midtown)
For more information on the CBC Pop-ins, contact Lynn Power, lynn@lovemasami.com, 917-209-0799.
For more information about DALYA, contact Farida Rafaat at farida@dalyanyc.com.
About the Conscious Beauty Collective:
The Conscious Beauty Collective is THE indie beauty and wellness roadshow. Follow us on Instagram @consciousbeautycollectiveshop or check out our brands online at https://www.lovemasami.com/collections/conscious-beauty-collective.
About MASAMI:
MASAMI is clean premium haircare infused with Mekabu, a Japanese ocean botanical that’s all about weightless hydration. MASAMI’s line consists of shampoo, conditioner, shine serum, styling cream, a sustainable fast drying hair towel and a scalp scrubber. Learn more at lovemasami.com and follow us @lovemasamihair.
CBC AT DALYA NYC
107 Sullivan St., New York, NY 10012
CBC at LUV + CO
224 Jonesboro Rd., McDonough, GA 30253
1600 Mall of Georgia Blvd, Buford, GA 30519 (in Painted Tree)
CBC at Salons by JC
127 E 59th St 2nd Floor, New York, NY 10022
CBC at KLARA Beauty Lab
50 E. 78th St., 2nd Floor, New York, NY 10075
CBC at Collagen Bar NYC
132 E. 22nd St., P1, New York, NY 10010
CBC at Verde Market
7304 SW 57 Ave, Miami, FL 33143
395 NE 59th St, Miami, FL 33137
2102 E Oakland Park Blvd, Fort Lauderdale, FL 33306
CBC at Wendell House
1160 Old Trail Drive, Suite 160 Crozet, VA 22932
CBC at Petal + Hive
89 Milton Ave, Ballston Spa, NY 12020
CBC at Remedies Herb Shop in Brooklyn
453 Court Street, Brooklyn, NY 11231
CBC at Palm Springs Vitamin Infusions
242 N Palm Canyon Drive, Palm Springs, CA 92262
Media Contact
Organization: Conscious Beauty Collective
Contact Person: Lynn Power
Website: https://www.lovemasami.com/pages/conscious-beauty-collective-pop-up
Email: Send Email
Contact Number: +19172090799
Address: 520 East Desert Holly Circle
City: Palm Springs
State: CA
Country: United States
Release Id: 29032525861