Threshold Cycling Empowers Cyclists of All Levels with Affordable Gear and a Judgment-Free Community

Threshold Cycling offers high-quality, affordable cycling gear and fosters a welcoming, inclusive community for all cyclists. Founder Steve Hall’s passion for making cycling accessible is at the heart of their mission.

United States, 13th Feb 2025 – Threshold Cycling was founded by Steve Hall to bridge the gap between cycling’s high costs and its often exclusive culture. Born from frustration, driven by a desire to make cycling more inclusive, Threshold is reshaping the cycling landscape by offering top-quality gear at affordable prices. More than just a cycling brand, Threshold is a vibrant community of riders who support one another and believe cycling is for everyone.

A Passionate Community for Every Cyclist

Threshold Cycling isn’t just about the products—it’s about creating a space where every cyclist, from beginners to seasoned pros, feels welcomed. Steve Hall founded the company with the mission to break down the barriers that often intimidate newcomers to the sport. The goal is simple: make cycling accessible and enjoyable, without the hefty price tag or elitist attitude.

As Steve explains, “Threshold is about helping the average cyclist enter and enjoy the sport. This is a community built for cyclists, by cyclists. It’s not about following trends or mimicking influencers—it’s about making cycling more inclusive, affordable, and fun for everyone.”

Affordable Gear Without Compromise

One of the cornerstones of Threshold Cycling is its focus on affordability. Hall was frustrated with the high cost of quality cycling gear and apparel, which often deterred new riders from getting into the sport. With Threshold, riders can access durable, high-quality cycling gear without breaking the bank. The company’s competitive pricing and frequent sales make cycling more accessible to a wider audience.

Inclusivity at Its Core

Cycling is an activity that should welcome everyone, and Threshold Cycling makes sure that it does. The brand is committed to offering a range of sizes, with a focus on plus-size options. By providing inclusive sizing, Threshold ensures that no cyclist is left behind, and that everyone feels comfortable and confident while riding.

Expert Guidance for Every Cyclist

At Threshold Cycling, expert advice is a key component of the brand experience. Whether you’re new to the sport or looking to upgrade your gear, the Threshold team is there to help. Hall and his team offer personalized guidance, whether it’s selecting the right jersey or tips on improving your riding technique.

“The idea is to provide everyone—no matter their experience—with the resources they need to enjoy cycling to the fullest,” says Hall. “This is a sport for everyone, and we’re here to make sure people have the support they need to succeed.”

Join the Threshold Cycling Community

One of the unique aspects of Threshold Cycling is its commitment to creating a sense of community. Threshold is more than just a place to buy cycling gear—it’s an invitation to be part of something bigger. Riders can join group rides and challenges on Zwift and Strava, where they can connect with fellow cyclists, share experiences, and receive valuable cycling advice.

“We offer free group rides and expert tips, all in a welcoming and judgment-free environment,” says Hall. “It’s a chance for everyone to connect, improve their skills, and have fun. The goal is to make cycling a social, enjoyable experience, not just a solo activity.”

Genuine Passion for Cycling

Threshold Cycling stands out from the competition by its dedication to the cycling community. While other brands may focus on trendy gear or celebrity endorsements, Threshold’s primary focus is on the average cyclist. Hall’s passion for road cycling is at the heart of everything the company does, and this genuine, community-driven approach sets Threshold apart from other brands.

“I want to help as many people as possible experience the joy of cycling,” says Hall. “It’s about more than just selling gear; it’s about making cycling accessible and fun for everyone, no matter their experience level.”

About Threshold Cycling

Threshold Cycling is a brand founded on the principles of affordability, inclusivity, and community. Whether you’re a seasoned cyclist or a newcomer to the sport, Threshold is dedicated to providing high-quality cycling apparel and gear at prices that won’t break the bank. The company’s mission is to make cycling more accessible, offering inclusive sizing and expert advice to help every cyclist enjoy the ride.

Media Contact

Organization: Threshold Cycling

Contact Person: Steve Hall

Website: https://thresholdcycling.com/

Email: Send Email

Country: United States

Release Id: 13022523785