Zego Telematics Insurance App Replaces Black Box
Zego, the UK’s first insurtech unicorn and a pioneer in telematics insurance, has announced its ambition to reshape how drivers think about car insurance.
Zego CEO Sten Saar.
App-Based Telematics Makes Insurance Simpler
Traditionally, telematics—called black box insurance in the UK—used devices installed in vehicles to monitor driving. Zego replaces this with an app-based system that gives drivers more control, clear information, and support to drive safely.
Black box insurance has helped many drivers, especially new ones, get fairer cover. But it often involved extra steps—from device installation to limited visibility of how data is used. Zego’s app uses smartphone sensors to track speed, braking, and cornering in real time. Drivers get clear feedback and a profile that reflects how they actually drive.
Safer Driving and Transparent Coverage
Zego’s telematics is more accessible, transparent, and safety-focused than traditional black boxes. Drivers don’t just get monitored—they get insights that encourage safer habits and reduce risks on the road.
Zego focuses on new driver insurance, a group that usually faces high premiums in the UK. Using the app, new drivers can prove themselves safely on the road, rather than being judged only by age, postcode, or experience.
Fairer Pricing for New Drivers
Every journey contributes to a driver profile, showing careful habits and helping to set a fairer renewal price. New drivers can demonstrate safe driving sooner and access more transparent coverage than with traditional insurance.
Zego’s mission is to make insurance fairer and safer. Moving black box technology into an app makes telematics insurance easier to use, transparent, and effective at encouraging good driving.
CEO Sten Saar on Zego’s Vision
Commenting on Zego’s direction, Sten Saar, CEO of Zego, said: “Car insurance in the UK has relied on outdated models for too long, leaving drivers paying more than they should. Zego is redefining the market with app-based, simple, and safety-focused telematics insurance that reflects how people really drive. For new drivers, it’s about proving yourself on the road and being recognised for it. That’s what sets Zego apart.”
Company Details
Organization: Zego
Contact Person: Thomas Riley
Website: https://www.zego.com/
Email: thomas.riley@zego.com
City: London
Country: United Kingdom
Release Id: 18092534125