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Multi-billion Dollar Cleaning Product Company Threatens a Small, Minority, (Less-than One Million Dollar) Cleaning Product Company

King Newswire

Is This All About “get Back Blacks” or an Act of “white Supremacy?”

United States, 11th Nov 2022, King NewsWire, Harvey, IL (Nov. 9, 2022) — S.C. Johnson & Sons, Inc. (SCJ), one of the world’s leading household cleaning product manufacturers, has 15,000 employees and annual revenues around  $10.5 billion. 

Advanage Diversified Products, Inc. (ADP) markets its proprietary ADVANAGE the Wonder Cleaner® all over the USA, has about ten employees and annual revenues of less than $1 million.

SCJ believes it must “protect its own rights as a competitor of ADVANAGE” because the Advanage company claims ADVANAGE  Wonder Cleaners “outperform competitive offerings, are eco-friendly and safer for the environment.”    

Advanage believes being threatened by SCJ, a company 10,000 times its size is an act of Intimidation.  Advanage knows SCJ  products are OK.  So, they need not be defensive about product leadership.  There is plenty of room in the market for cleaning products from SCJ and those from ADP. 

Their memo to ADP warning Advanage about its advertising is ridiculous, outlandish, and totally inaccurate. Their efforts to bully the competition is not in keeping with SCJ’s claims to be a “leader in product transparency and ethical marketing.” 

Nathan T. Edwards, Advanage Founder and CEO says, “SC Johnson had no valid reason to threaten Advanage Diversified.  Our Wonder Cleaner clearly outperforms competitive products, is eco-friendly and safer for the environment.  And because it’s concentrated, it’s affordable – one concentrated quart make twenty quarts of every-day cleaner. Just add water.  

SCJ is wasting everyone’s time threatening our company.  The question remains, was it just a racial smear such as to say, “Get back Blacks” or was it an act of “White Supremacy Entitlement?”                                            

About Advanage Diversified Products, Inc.

Since 1980, the company, a Minority Business Enterprise (MBE), has been selling its proprietary ADVANAGE the Wonder Cleaner® all over the USA via Door-to-Door sales teams, the Internet and over the phone through its telemarketing staff.  Over 40 million residential and business customers have purchased the company’s Wonder Cleaners. 

The company recruits young women and men from the poorer neighborhoods of our nation’s  inner cities.  Trains them and gives them a job selling ADVANAGE.  The company also has a 501C3 non-profit Foundation that helps these young Americans get a job, make money and have some fun.  Go to to donate. Corporate headquarters are at 16615 S. Halsted Street, Harvey IL 60426.  Tel: 708.331.8290.  

Media Contact

Organization: Advanage Diversified Products, Inc

Contact Person: Nathan T. Edwards, CEO



Country: United States

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