Zavops Addresses Growing AI Marketing Skills Gap Through Global Talent Platform
The platform connects startups and high-growth companies with AI marketing talent amidst global talent shortage.
AI Marketing Talent Shortage
Sydney, Australia – 11 September, 2025 – Zavops, a web-based business-matching platform with marketing specialists, is bridging the new skills shortage in AI marketing by providing high-growth companies and startups with access to AI-skilled marketing professionals using fractional hiring models and global talent hunting.
Growing Need for AI Marketing Skills
Recent industry data indicate that 80% of Chief Marketing Officers worry about the shortage of AI skills, but 97 million experts will be needed in the field of AI by 2025. Despite the need, 69.1% of marketers reported the adoption of AI in marketing campaigns in 2024 compared to 61.4% last year.
Challenges in Implementing AI Marketing
The lack of talent has presented tremendous challenges to companies seeking to implement AI marketing practices. 68% of companies experience a moderate to high talent deficit for AI, and growth in AI talent availability appears to lag behind growth in demand across all AI software domains.
Founder’s Insight on Scarcity of AI Marketing Experts
“The need for AI marketing skills greatly exceeds available talent,” Rohaan Kaul, Zavops Founder, said. “Companies require professionals familiar with traditional marketing knowledge and AI application, but these skills are scarce in traditional talent markets.”
Market Demand vs. Talent Supply Imbalance
The industry of AI marketing mirrors a stunning growth rate in the level of adoption. 85.84% of marketers reflect intentions to increase their deployment of AI technologies over the next 2-3 years, and 88% of marketers implement AI on a day-to-day basis. However, marketing specialist unemployment stands at 2.4%, below the national rate of 4.2%, and is indicative of a tight labor market.
Transition away from Analog Marketing to AI Strategy Skills
The skill gap also extends beyond general awareness of AI to specialized applications. Channel-specific competencies such as SEO, performance marketing and social media placed under 25% on importance ratings since companies prioritize strategic application of AI above traditional marketing practices.
Zavops’ Capability of AI Marketing Talent
Zavops offers a platform that connects businesses to AI-trained marketing professionals across different categories of SEO, PPC, email marketing, content writing, and social media management. Three types of engagement are offered by the company: freelancer service with a minimum of $18 per hour, dedicated resources with a minimum of $16 per hour and 40-hour minimum orders, and team subscriptions with 100-hour minimum orders.
Global Talent Access and Flexible Hiring Models
The platform’s world talent sourcing model enables companies to access AI marketing experts without the constraints of geographical boundaries. All the experts undergo AI courses and implement non-disclosure agreements before client affiliation.
Founder Points to Advantage of Fractional Hiring
“Routine recruitment procedures cannot keep up with AI marketing expertise requirements,” said Kaul. “Fractional hiring models allow businesses to tap specialized knowledge without the long timelines and permanent placement costs.”
Over-Dependence on AI Integration across Industry
53% of surveyed executives apply generative AI in the workplace on a regular basis, compared to 44% of midlevel managers, showing AI technology use at the executive level. The percentage of organizations citing ‘lack of clear strategy for applying these technologies’ as a challenge declined from 47% in 2023 to 29% late in 2024, demonstrating increased strategic clarity despite talent scarcity.
Cross-Industry Requirement for Data and AI Professionals
The talent shortage is affecting a wide range of industries, and half of the respondents whose organizations hire AI expect their organizations to need more data scientists than they currently have. This requirement bleeds over into marketing-specific applications for AI as companies are bringing artificial intelligence into customer retention and acquisition programs.
How the Zavops Platform Works
Zavops caters to client needs through consulting procedures and reports matching businesses with recommended professionals within 48 hours. Trial periods are provided in the platform for engagements, as well as replacement matching for initial matches that do not satisfy the requirements.
Strategic Expansion into AI Marketing Talent Matching
Company expansion into AI marketing specialist matching is a response to recorded market demand as organizations integrate artificial intelligence technologies in marketing operations.
About Zavops
Founded by Rohaan Kaul and based in New South Wales, Australia, Zavops operates a platform that connects businesses with marketing professionals. The company specializes in connecting startup and high-growth companies with experts in every digital marketing specialization through variable models of engagement such as fractional employment contracts.
To learn more about Zavops, visit zavops.com.
Company Details
Organization: Zavops Pty Ltd
Contact Person: Rohaan Kaul
Website: https://zavops.com
Email: Send Email
Contact Number: +61282792715
Address: 2-4 Lodge Street
City: Hornsby
State: NSW
Country: Australia
Release Id: 12092533399
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