Busan-Based Startup InsightMatches Launches AI Networking Platform SENS, Redefining Event Connections

Busan-based AI platform company InsightMatches has officially launched SENS, an AI-powered event matchmaking platform designed to transform how people connect at live events.

Data Driven Networking Platform

South Korea, 24th Apr 2026 – SENS introduces a data-driven approach to networking at conferences, festivals, and corporate gatherings, replacing traditional methods such as badge scanning and unstructured conversations. By analyzing participants’ personalities, interests, goals, and real-time availability, the platform enables precise, real-time matchmaking to create more meaningful connections.

SENS is the company’s second major product. InsightMatches previously developed a research collaboration platform that helps institutions access international grant programs such as Horizon Europe. Through attending numerous global conferences, the company identified a recurring issue: despite having the right people in the same room, meaningful connections often depended on chance. This insight led to the development of SENS.

AI Powered Matchmaking System

“Networking has been inefficient for decades,” said CEO Paul Thomas Conversy. “At large conferences, people often end up speaking only with those nearby. SENS fundamentally changes that by enabling intentional, data-driven connections.”

Traditional networking methods have long been criticized for their inefficiency, with participants often interacting primarily with familiar contacts and missing opportunities to connect with new, relevant individuals. This limitation becomes more pronounced at larger events, where valuable connections are frequently left undiscovered.

Smart Event Networking Solution

SENS addresses this challenge through a proprietary matching engine that combines psychological profiling, professional background data, stated objectives, and real-time availability. The platform transforms networking from a passive, chance-based activity into a structured and purposeful experience.

The solution is fully white-label, allowing event organizers to customize branding, matching criteria, reward systems, and gamification elements. It is designed to scale seamlessly, supporting events ranging from small gatherings of 50 attendees to large-scale conferences with over 5,000 participants, all delivered through an intuitive, app-based interface.

Global Adoption And Vision

The platform has already been validated through pilot programs at R&D conferences and university language exchange initiatives, demonstrating strong engagement and effectiveness across diverse user groups.

InsightMatches emphasized that SENS goes beyond simple matchmaking, introducing the concept of “engineered serendipity”—where meaningful connections are no longer left to chance but are intentionally designed. The company aims to help event organizers achieve higher engagement, stronger return on investment, and lasting value for participants.

Future Of Human Connection

InsightMatches, headquartered in Busan, operates with a mission to design human connection as a precise and scalable experience. Through its research collaboration platform and SENS, the company seeks to redefine how people connect in both academic and real-world environments.

Frequently Asked Questions (FAQs)

1. What is SENS by InsightMatches?

SENS is an AI-powered networking platform from InsightMatches. It improves how people connect at events. In addition, it uses participant data like interests, goals, and availability. As a result, it suggests relevant connections. Therefore, it replaces random networking with a more structured and data-driven approach.

2. How does SENS improve networking at events?

SENS analyzes attendee profiles, including background and preferences. Then, it recommends connections in real time. As a result, participants meet people who match their goals. Instead of random meetings, they get targeted interactions. However, results depend on data quality and user activity.

3. What types of events can use SENS?

Organizers can use SENS for many event types. For example, it works for conferences, corporate events, festivals, and academic gatherings. In addition, it supports both small and large events. However, performance may vary based on event size and participant input.

4. What data does SENS use for matchmaking?

SENS uses several types of user data. For instance, it looks at interests, personality traits, and professional background. It also considers user goals and availability. Therefore, better data leads to better matches. However, results depend on how accurate the data is.

5. Is SENS customizable for event organizers?

Yes, SENS offers a white-label solution. This allows organizers to adjust branding and matching rules. In addition, they can add features like gamification. However, customization options depend on event needs and platform setup.

6. What is meant by “engineered serendipity” in SENS?

“Engineered serendipity” means creating planned chances for meaningful connections. SENS uses data and algorithms for this purpose. Instead of relying on luck, it structures interactions. However, results still depend on user participation and real-life behavior.

7. Has SENS been tested before its official launch?

InsightMatches tested SENS in pilot programs. For example, they used it in research conferences and education projects. In addition, these tests helped measure engagement and usability. Therefore, the platform gained early feedback from different users.

8. Does SENS replace traditional networking methods completely?

SENS does not fully replace traditional networking. Instead, it improves and supports it. While it adds structured matching, in-person interaction still matters. Therefore, both methods work together based on event design and user choice.

9. What are the potential benefits for event organizers?

Organizers can use SENS to increase engagement. In addition, it helps create more focused interactions. It also provides useful insights into attendee behavior. However, results depend on how organizers use the platform.

10. What is the long-term goal of InsightMatches with SENS?

InsightMatches aims to improve human connections using AI. SENS supports this goal by making networking more structured and scalable. In addition, the company focuses on data-driven methods. However, future progress depends on user adoption and ongoing updates.

Company Details

Organization: Insight Matches

Contact Person: Paul Thomas Conversy

Website: http://insightmatches.com/

Email: Send Email

Country: Korea South

Release Id: 24042644295