Evgen Kolotilin acquired the watch Brand DUVE

Geneva, Switzerland, 18th May 2026 – Investor Evgen Kolotilin has announced the successful acquisition of DUVE for €12 million. Since its inception in 2008, the brand has cultivated a legacy of expertise in the premium watch personalization niche, fostering a dedicated community of collectors and a profound understanding of the high-end market.

Luxury Bespoke Market Expansion Strategy

Kolotilin views this acquisition as a strategic investment in an asset with significant growth potential, driven by the increasing global demand for bespoke, one-of-a-kind luxury items. The synergy of resources and expertise is expected to scale DUVE’s business model and unlock new strategic directions that were previously beyond the company’s operational focus.

The next phase of the company’s evolution involves expanding its footprint beyond the European market. While maintaining its core European quality standards, DUVE is set to enter the rapidly evolving markets of the Middle East, positioning itself to meet the region’s growing appetite for luxury customization.

Luxury Brand Vertical Integration Expansion Strategy

The acquisition also enables the direct integration of the investor’s specialized resources into the brand’s workflow. Precious stones, rare materials, and proprietary protective coatings will now be incorporated into DUVE’s designs. This vertical integration is designed to streamline the production of complex, bespoke orders while enhancing the overall profitability of the business.

“We see immense potential in the DUVE brand. Personalization has become a primary driver in the modern luxury industry,” stated Evgen Kolotilin. “Our strategy is focused on scaling the brand internationally while strictly upholding the technological standards and exclusivity that define its identity.”

About DUVE

DUVE is an international atelier specializing in the personalization of premium timepieces. The company provides bespoke aesthetic and technical modifications, creating unique, one-of-one pieces for private collectors and haute horlogerie enthusiasts worldwide.

Media contact:

Evgen Kolotilin
Owner, DUVE
Geneva, Switzerland
hello@duvewatch.com
https://duvewatch.com

Frequently Asked Questions (FAQs)

1. What is DUVE?

DUVE is a watch personalization atelier that specializes in customized premium timepieces. Moreover, the company creates bespoke aesthetic and technical modifications for collectors and clients who want one-of-a-kind luxury watches.

2. Who acquired DUVE?

Investor Evgen Kolotilin acquired DUVE in a reported €12 million transaction. Moreover, the announcement described this move as part of a broader strategy to expand the brand internationally.

3. What does watch personalization involve?

Watch personalization involves modifying luxury timepieces with custom materials, finishes, engravings, gemstones, coatings, or design changes. In addition, these modifications match individual client preferences.

4. Why is the luxury personalization market growing?

Demand for personalized luxury products is increasing as consumers look for exclusive items that reflect personal identity and style. Moreover, customized products are becoming more common in fashion, jewelry, and watch markets.

5. What markets does DUVE plan to expand into?

According to the announcement, DUVE plans to expand beyond Europe. In addition, it aims to increase its presence in Middle Eastern luxury markets while maintaining its European production standards.

6. What changes are expected after the acquisition?

The acquisition will support international growth and better material sourcing. Moreover, the company will expand customization capabilities. It also plans to integrate rare materials and protective coatings into production.

7. What is vertical integration in luxury manufacturing?

Vertical integration means a company controls more stages of production internally. In this case, it includes direct access to materials, gemstones, and coatings used in custom watch modifications. Moreover, this approach helps improve control over quality and supply.

8. Who typically purchases personalized luxury watches?

Private collectors, luxury enthusiasts, and clients who want exclusive or limited-edition timepieces usually purchase personalized luxury watches. In addition, they often seek unique design features that match their personal style.

9. Does DUVE create one-of-one watch designs?

Yes, DUVE focuses on bespoke projects. Moreover, it creates one-of-one watch designs for individual clients and collectors based on custom requests and materials.

10. What is DUVE’s focus following the acquisition?

DUVE plans to focus on international expansion and operational scaling. In addition, it aims to maintain exclusivity in the luxury watch customization market while continuing bespoke design and personalization services.

Company Details

Organization: DUVE

Contact Person: Evgen Kolotilin

Website: https://duvewatch.com

Email: Send Email

Address: Geneva, Switzerland

City: Geneva

Country: Switzerland

Release Id: 18052645105