Tay Investments Unveils Lazul West, a New Landmark Building in Jersey City’s Evolving West Side Neighborhood

202-Unit Residential Destination Brings Wellness-Forward Living and Premium Amenities to One of New Jersey’s Most Promising Emerging Neighborhoods

JERSEY CITY, N.J., June 16th, 2026 – TAY Investments, the New Jersey–based multifamily developer known for raising the bar on residential living across the region, today announced the launch of LAZUL WEST, a brand-new 202-unit residential community rising at 301 West Side Avenue in Jersey City’s rapidly transforming West Side.

Inspired by Lapis Lazuli, the legendary “stone of the sky” prized for its deep celestial blue tones and timeless sense of depth and clarity, LAZUL WEST translates the stone’s qualities of balance, elevation, and natural richness into a modern living experience built around intentional design and genuine community.

“The West Side of Jersey City is one of the most compelling pockets in the entire state right now,” said Yuval Shram, Founder and CEO of TAY Investments. “It has everything we look for: proximity to transit, access to major employment hubs, and a neighborhood energy that is only getting better. LAZUL WEST reflects our commitment to delivering a product that raises the bar on what residential living in New Jersey should look and feel like.”

A New Kind of Home

LAZUL WEST offers studio, one-, two-, and three-bedroom residences designed where industrial character meets contemporary comfort. Light-filled interiors, warm textures, calming palettes, and layered architectural finishes create homes that feel refined and deeply livable. All residences feature private balconies or patios connecting residents with the outdoors as well as with each other. Interior highlights include wood flooring, an integrated stainless steel appliance package, custom cabinetry and quartz countertops, in-unit washer and dryer, walk-in closets, and functional floor plan layouts with oversized windows.

The Sanctuary Experience, Elevated

LAZUL WEST features over 20,000 square feet of amenity space curated around wellness, connection, and everyday ease, a philosophy that has become TAY Investments’ signature across its growing portfolio.

At the heart of the building is the SERENITY, a wellness lounge featuring a cold plunge, sauna, steam room, chromatherapy shower, and restorative seating areas designed for relaxation and daily reset. On the same floor LAZUL WEST residents can find an outside pool and hot tub to complete their wellness experience. Above it all, HORIZON offers a rooftop retreat with a bar, lounge seating, and sweeping skyline views. Additional amenities include CORE, a fully equipped fitness center and workout studio; ATLAS, a co-working hub for remote professionals; and CURRENTS, a resident lounge built for community and connection. An on-site café anchors the ground floor, bringing energy and neighborhood life directly into the building.

“When a tenant wakes up, goes to the gym, spends time in the sauna, and heads to work feeling healthy and energized, that’s not just a nice amenity package. That’s a lifestyle we’re actively building for them,” said Shram. “At TAY, we think about the whole person, not just the unit. That’s what LAZUL WEST represents.”

A Neighborhood on the Rise

Located just a 4-minute walk from the Hudson-Bergen Light Rail at West Side Avenue Station, LAZUL WEST places residents approximately 15–25 minutes from Downtown Jersey City and the waterfront, and 20–25 minutes from Manhattan via PATH or Light Rail. Journal Square PATH is accessible in approximately 10 minutes by bus (NJ Transit Route 80 runs directly) or a short drive. The building also offers convenient access to NJ Transit bus lines 9, 14, 80, 10, and 119, Newark Liberty International Airport, Route 440, the New Jersey Turnpike, and the Holland Tunnel.

The surrounding neighborhood offers proximity to Lincoln Park, Mana Contemporary, Liberty Science Center, New Jersey City University, Saint Peter’s University, and a growing dining and café scene including West Side Bistro, Treehouse Coffee Shop, and Next Door Provisions.

“We’ve always believed in finding the neighborhoods that are close enough to the action but not yet priced out of reach,” Shram noted. “The West Side of Jersey City checks every box: transport, culture, community, and room to grow. We’re proud to be part of what’s happening here and are thankful to the City of Jersey City and the local community of the West Side neighborhood for allowing us to take part in their vision.”

About TAY Investments

TAY Investments is a vertically integrated multifamily private equity real estate developer headquartered in Hackensack, New Jersey. Founded by Yuval Shram, the company develops, constructs, manages and operates residential communities across New Jersey and the broader region, with a focus on quality construction, wellness-forward amenities, and long-term asset ownership. TAY’s growing portfolio is concentrated in the State of New Jersey where it operates to bring value to both community and its shareholders. The company is known for its proprietary Sanctuary amenity wellness concept and its commitment to building healthy communities in properties designed to last for generations.

About LAZUL WEST

Address: 301 West Side Avenue, Jersey City, NJ 07305

Units: 202 (Studio, 1BR, 2BR, 3BR)

Amenities: HORIZON Rooftop with Pool, Hot Tub, Bar & Lounge; SERENITY Wellness Lounge with Cold Plunge, Sauna, Steam Room & Chromatherapy Shower; CORE Fitness Center; ATLAS Co-working Hub; CURRENTS Resident Lounge; On-Site Café; Parking Garage; EV Charging; Bike Storage

Pet Policy: Cats and dogs welcome (breed/weight restrictions and deposit apply)

Leasing: LAZULLIVING.COM

Phone: 551.277.5955

Email: info@lazulliving.com | leasing@lazulliving.com

Company Details

Organization: TAY Investments

Contact Person: Daniela Davila

Website: https://www.tayinvestments.com/

Email: dani@keycrew.co

City: Hackensack

State: New Jersey

Country: United States

Release Id: 02072646000