Groomit Expands Beyond Mobile and In-Home Grooming, Launches Salon Booking Platform Nationwide
Groomit evolves into a one-stop destination for pet parents, bringing together in-home, mobile, and salon grooming under a single platform. What started in 2017 as a simple idea to make pet grooming easier has now grown into something much bigger.
Pet Grooming Service Innovation
United States, 21st May 2026 — Groomit launched with a mission to transform how pet parents book grooming services. At a time when booking pet grooming often meant making phone calls, waiting for callbacks, and dealing with uncertain scheduling, Groomit introduced a more convenient way to connect customers with trusted in-home pet grooming.
Then consumer behavior changed. Following COVID, demand for convenience accelerated and Groomit expanded into mobile grooming. What began as testing quickly evolved into one of the company’s fastest-growing services.
Today, Groomit operates across 18 states with close to 100 grooming vans on its platform and is working toward a long-term vision of scaling to more than 1,000 vans nationwide. But throughout that journey, Groomit discovered something important. The company found that customers were not only looking for someone to come to their homes.
Expanded Grooming Service Options
They wanted convenience in booking. Many pet parents love the comfort of in-home and mobile services. Others simply want an easy and trusted way to instantly book a nearby grooming salon without paying a premium for travel convenience.
That insight led Groomit to its next chapter. Today, Groomit officially announced the launch of salon booking across its platform.
For the first time, customers can choose how they want their pet groomed:
- In-home grooming
- Mobile grooming
- Trusted local salon grooming
Unified Pet Grooming Platform Expansion
All through one platform. The expansion creates an entirely new opportunity for pet parents seeking flexibility. Consumers who prefer visiting a salon can now enjoy the same convenience of online booking while paying little to no premium over traditional salon pricing.
For salon owners, the opportunity may be even larger. Across the country, independent grooming businesses frequently experience underutilized appointment capacity and unfilled hours. Groomit’s platform is designed to help connect these businesses with demand from its growing customer base. With more than 300,000 registered customers and over 6,000 groomers having applied to join the platform, Groomit gives salons access to a large and growing audience while helping increase appointment volume.
“We’re not trying to replace local salons. We’re helping empower them.” “Independent salon owners are the backbone of this industry. Over the years, we learned that customers want options. Some want the luxury of in-home service. Some prefer mobile grooming. Others simply want an easier way to find and instantly book a trusted neighborhood salon. Our goal is simple: make pet grooming easier for everyone.”
Sohel Kapadia, Co-Founder, Groomit
Groomit’s selective approach remains unchanged. The company has built one of the strongest reputations in the category with more than 45,000 five-star reviews and continues to maintain a highly selective onboarding process for both groomers and salon partners to ensure quality and consistency across the platform.
The United States pet grooming industry continues to expand rapidly, with tens of thousands of independent grooming businesses serving pet owners nationwide. Groomit plans to onboard between 1,000 and 3,000 independent salons over the next 12 to 15 months, beginning with local business owners across the country.
For Groomit, this launch is about more than adding salons. It represents the next step toward building a complete pet grooming ecosystem where customers no longer need to search multiple websites, make phone calls, or navigate disconnected experiences.
Whether a pet parent wants a groomer at home, a mobile salon outside their door, or a trusted neighborhood grooming shop, Groomit aims to become the single destination for every grooming need.
One platform. Every grooming option. And for Groomit, this is only the beginning.
About Groomit
Groomit is a pet grooming technology platform serving customers across 18 states through in-home, mobile, and salon grooming services. With over 300,000 registered customers and more than 45,000 five-star reviews, Groomit is building the future of pet grooming by making booking easier, faster, and more accessible nationwide.
Frequently Asked Questions (FAQs)
1. What is Groomit and what services does it offer?
Groomit is a pet grooming platform operating across multiple U.S. states that connects pet owners with grooming services. It offers in-home grooming, mobile grooming, and now salon booking through a single system. The platform aims to make scheduling more flexible for pet parents while maintaining access to verified grooming professionals.
2. What is new in Groomit’s latest platform expansion?
Groomit has expanded beyond mobile and in-home grooming to include salon booking services nationwide. This update allows customers to choose between at-home service, mobile grooming vans, or traditional grooming salons, all managed through one unified booking platform with streamlined scheduling.
3. How does Groomit’s salon booking system work?
Users can select a nearby participating grooming salon through the Groomit platform and book available time slots online. The system is designed to centralize appointment management, so customers do not need to call multiple salons or manage separate booking channels.
4. Which grooming options are available on Groomit now?
Groomit currently offers three main service types: in-home grooming, mobile grooming using equipped vans, and salon-based grooming through partner businesses. Each option is intended to give pet owners flexibility based on convenience, location, and pricing preferences.
5. How does Groomit support local pet grooming salons?
Groomit connects independent grooming salons with a wider customer base through its platform. Partner salons may receive booking opportunities from Groomit users, helping them fill available appointment slots. Participation typically depends on onboarding and quality review processes.
6. In how many states does Groomit operate?
Groomit operates across 18 U.S. states. The company continues expanding its service network, particularly through mobile grooming vans and partnerships with independent groomers and salons in different regions.
7. Is there a difference in pricing between mobile, in-home, and salon grooming?
Pricing can vary depending on service type, location, and pet requirements. Mobile and in-home grooming may include added convenience factors, while salon services are generally aligned with traditional pricing structures. Final costs typically depend on the selected provider.
8. How many groomers and customers are on Groomit’s platform?
According to company information, Groomit has over 300,000 registered customers and more than 6,000 groomers who have applied to join the platform. These numbers reflect its growing network across the pet grooming industry.
9. How does Groomit ensure service quality across its platform?
Groomit uses a selective onboarding process for groomers and salon partners. The company reviews service providers before approval and maintains a rating system based on customer feedback to help ensure consistent service standards across different grooming options.
10. What is Groomit’s long-term goal for its platform?
Groomit aims to build a unified pet grooming ecosystem where customers can easily choose between in-home, mobile, or salon services without switching platforms. The company’s focus is on simplifying booking and expanding access to trusted grooming services nationwide.
Company Details
Organization: Groomit
Contact Person: Lars Rissmann
Website: https://www.groomit.me/
Email: Send Email
Country: United States
Release Id: 21052645315