How to Write a Press Release Quote That Doesn’t Sound Fake
How to Write a Press Release Quote That Doesn’t Sound Fake
Quick Answer: A strong press release quote sounds natural because it shares a real opinion, useful insight, or personal experience. Rather than writing promotional phrases, write quotations that are the way a real person would talk. Real quotes will enhance your announcement, create credibility among journalists and increase your chances of receiving media coverage. Last Reviewed: July 30, 2026
A press release quote can make a mere announcement worthwhile. It puts a human voice to your brand and makes the readers know the cause of your news. Therefore, the sound quote must not act merely as the display of excitement but rather clarify the significance of the announcement.
A lot of press release quotes are not authentic; they employ promotional phrases, ambiguous, or duplicated marketing words. Consequently, they tend not to create trust among the readers and journalists.
A well-written quote should sound like a real person sharing a genuine thought. More importantly, it should include clear details, show expertise, and add a valuable perspective to the press release. If you are still getting familiar with the basics, our guide on what a press release is covers the fundamentals, and once your announcement is ready you can start your press release distribution through KingNewswire.
Key Takeaways
- A strong press release quote adds a human voice to your announcement.
- Avoid generic marketing phrases that make quotes feel artificial.
- Use specific details, emotions, and real experiences to build trust.
- Journalists prefer quotes that provide insights instead of sales messages.
What are Press Release Quotes?
Press release quotes are statements included in a press release to add a human voice to the announcement. They are usually spoken by a CEO, founder, executive, spokesperson, or industry expert. Although the press release has the facts, the quote assists in clarifying the narrative behind the news.
A good press release quote offers context, opinion or insight that cannot be obtained when reading the announcement on its own. For example, it may explain why a company launched a new product, entered a partnership, or reached an important milestone. Consequently, the news becomes more significant and pertinent.
The use of press release quotes also enhances the appeal of announcements to journalists and readers. They do not merely give the facts but give character and point of view. Hence, a properly composed quote may reinforce the message and assist individuals in comprehending the significance of the news better. To see exactly where a quote fits into the rest of the document, check our breakdown of standard press release structure.
Importance of Press Release Quotes
The reason why press release quotes are important is to allow the readers to comprehend the meaning of an announcement. Although the primary press release presents the facts, a quote is presented on why the news is important. This makes the announcement more captivating and comprehensible.
A strong quote also adds a human voice to the story. Rather than coming across as a company statement, it enables a CEO, founder, or spokesperson to express his or her thoughts and opinion. Thus, the message is more personal, authentic and credible.
Moreover, quotations in press releases give some context which might not be found elsewhere in the announcement. They are able to justify why a decision was made, point out customer value or provide industry knowledge. For this reason, quotes assist journalists and readers in better understanding the impact of the news.
How to Write a Press Release Quote That Sounds Human
A press release quote that is human-sounding is that of a living individual detailing his or her thoughts, experience, and point of view. In other words, it enhances value by giving meaning rather than merely restating company data. For the complete process from headline to boilerplate, see our step-by-step guide on how to write a press release.
Understand the Speaker’s Real Message
Before writing a quote, understand what the speaker truly wants to share. For example, a founder can describe the issue which motivated a solution, and a CEO can speak about the vision of the company. The quote should represent the speaker’s knowledge and experience.
Explain Why the Announcement Matters
One of the quotes that is helpful describes the effect behind the news. Instead of describing a product as an innovation, state the issue it addresses and its benefit to the customers. As a result, the message is clearer and more believable with certain benefits. Once your quote clearly explains the benefit, pick the right distribution reach from our press release pricing plans so the message gets in front of the right audience.
Avoid Corporate and Promotional Language
Most quotes in press releases are unnatural as they are written in advertising lingo. Such terms as revolutionary, game-changing, and world-class make a statement look like a script. Instead, apply simple words that are easy to pronounce. Following AP style press release conventions can also help keep quotes and punctuation consistent with journalistic standards.
Add Real Insights and Experiences
The quote is powerful and something unique that can only be given by the speaker. For instance, this can be customer feedback, observations in the industry, lessons learned or why a decision has been made. This information makes the quote more helpful to journalists and readers.
Make the Quote Add New Information
The information contained in a press release quote must be such that the readers are not able to locate it in the headline or announcement. For this reason, it can explain the reason behind a launch, highlight customer needs, or share expert commentary. The quote that provides genuine value helps build a better relationship with the audience.
Best Practices When Using Press Release Quotes
A powerful press release quote must be able to enhance the value of the announcement and give valuable information to the readers. These are the best practices that will assist in making your quotes more effective and authentic. A quote also acts as a small piece of public relations communication in itself, so it deserves the same care as the rest of your announcement. If you need help polishing the full release, our press release writing service team can review it alongside your quotes.
Focus on One Clear Message
There should be one key point that is communicated in a quote. Attempting to address numerous issues may become confusing and hard to recall. So, concentrate on the main message you want readers to get.
Use Natural and Simple Language
The quotes made in press releases are supposed to sound just like actual people speaking. Use simple words and avoid using complex words and corporate language. Instead, employ plain language that is easy and comfortable to read.
Add Information Not Found Elsewhere
The quote must add something to the story. As an example, it may tell why someone made a decision, provide a personal reflection or give a benefit to customers. This makes the quote more valuable to the readers and journalists.
Match the Quote to the Speaker
The quote is to be based on the position and experience of the speaker. A CEO can talk about the vision of the company, whereas the product manager can talk about benefits to the customers. This renders the quote more reliable and applicable.
Support Claims With Specific Details
General statements are not always so convincing. Where feasible, provide details, examples, or actual results that reinforce the communication. This will establish trust and will make the quote more credible. Choosing the right distribution tier from our press release distribution plans also ensures those credible details actually reach the right outlets and audience.
Press Release Quote Placement: Beginning, Middle or End?
The placement of a press release quote can affect how readers understand the announcement. Although there is no strict rule, various positions are designed with different purposes. Strong placement pairs well with a strong headline; see our press release headline examples for ideas on setting up the quote that follows.
Beginning: Capture Attention
A quote at the beginning can immediately add a human voice to the story. It is effective in significant announcements, product launches, or company updates.
Best for:
- Product launches
- Major company news
- Strong leadership statements
Example:
“This launch reflects our commitment to helping businesses work more efficiently,” said Jack Johnson, CEO of TechFlow.
Middle: Add Context
The most common location of a press release quote is the middle. Once readers are given the essential details, the quote can be used to clarify the effects of the news and add more information.
Best for:
- Explaining benefits
- Sharing expert opinions
- Including customer or partner insights
Example:
“This solution was developed by the Customer, which is founded on the Customer Feedback and actual business issues,” as stated by Michael Brown, Product Director.
End: Affirm the Message
The conclusion may be a quote that leaves a strong impression on the reader. It is frequently employed to tell about future aspirations or drive up the point.
Best for:
- Future plans
- Company vision
- Closing statements
Example:
“We will continue creating solutions that help our customers grow and succeed,” said Jack Johnson, CEO of TechFlow.
Press Release Quote Examples That Feel Authentic
Real press release quotes are natural as they contain actual experiences, particular details, and purposeful outcomes. They do not generalise but justify why the announcement is important and demonstrate the worth of the news. For full-length samples covering different industries, browse our roundup of press release examples, or start your own announcement with a professional press release platform built for accurate quote formatting.
Product Launch Quote Example
The product launch quote ought to elaborate on the issue a product addresses and how it assists customers. It must emphasise what drives the launch and the difference that it introduces, rather than just promote features.
Example:
Small businesses are usually not able to handle day-to-day operations effectively, and that is why we developed this platform to enable teams to save time and concentrate on expanding their businesses.
This quote is genuine as it describes an actual challenge and indicates the aim of the solution.
Company Achievement Quote Example
A quote of company achievement must reflect the path, struggle, or change behind an achievement. Instead of just stating that something is successful, it ought to describe the value of the success to the customers or the business.
Example:
“Reaching this milestone shows the trust our customers have placed in us. We will continue improving our services to create better experiences.”
This kind of quote is effective as it is customer-centred rather than a mere statement of success.
Partnership Announcement Quote Example
A partnership quote must state the reason why this partnership is important and why it will be of value to customers or the industry. It must point to a common purpose of the alliance.
Example:
“By combining our expertise, we can provide businesses with better solutions and help them overcome challenges more effectively.”
The quote is also valuable as it clarifies the intention of the partnership, rather than the announcement itself.
Example of a Startup Announcement Quote
A startup quote must include the vision of the founder, what issue they aim to address, and why they are creating the company. It must provide readers with an idea of the mission.
Example:
“We started this company after seeing how difficult it was for small teams to access simple and affordable tools. Our goal is to make this process easier for everyone.”
This example feels human because it shares the founder’s motivation and the problem behind the business.
These examples are generally effective, since they sound as though they were made by real people. They are more purpose-oriented, experience-oriented, and impact-oriented rather than promoting empty language.
Common Mistakes That Make Press Release Quotes Sound Fake
When a press release quote only centres on advertising but does not include anything of substance, then it appears to be fake. A lot of businesses commit naive errors that decrease the credibility and authenticity of their announcements to readers and journalists. Fake-sounding quotes are just one item on a longer list; see our full rundown of common press release mistakes to avoid before you publish.
Using Too Many Marketing Words
One common mistake is adding too many promotional words, such as “revolutionary,” “best-in-class,” or “industry-leading.” These words tend to resemble advertisements since there is no description of the real worth behind the declaration.
Rather, write in plain language which defines the issue, fix or effect. Specific information evokes greater credibility as compared to exaggerated statements.
Making Claims Without Support
Quotes that sound great in terms of the outcomes are untrustworthy. For example, saying a product will “transform the industry” does not explain how or why.
Thus, include additional supporting information, like benefits for customers, actual results, or concrete improvement. This information renders the quote more plausible.
Repeating Information From the Press Release
A quote is needed because it would provide a new angle rather than the details of the headline or announcement. The quote is used to provide the opinion of the speaker, his or her inspiration or insight.
Due to this, the quote turns out to be more valuable since it provides us with information not available elsewhere to the readers.
Writing a Quote That Sounds Too Perfect
Real people do not always speak in polished marketing language. A quote must be made to sound natural and give the true thoughts of the speaker.
Simple and honest wording often creates more trust than exaggerated statements. Human voice assists journalists and readers to relate to the message.
Frequently Asked Questions About Press Release Quotes
What makes a press release quote sound authentic?
A genuine press release quote contains a factual opinion, personal experience, or valuable information. It does not use generic statements but concentrates on a specific message that resonates with the audience.
Who should write a quote for a press release?
The quote is often supposed to be by someone relevant to the announcement, like a CEO, founder, executive, industry expert or a customer. The speaker should have relevant knowledge or experience.
How long should a press release quote be?
Quotes in a press release must be brief and precise. On average, two or three sentences suffice to convey a clear message without losing the reader’s focus.
Should press release quotes include statistics?
Yes, statistics may enhance a quote when it is backed by the message. Certain statistics, findings or customer performance can enhance believability and demonstrate actual effectiveness.
Can AI write press release quotes?
AI can help create an initial draft. However, human input is still important. To be authentic, the last quote must be written in the actual voice of the speaker, experience, and opinion.
Conclusion
An effective press release quote must read like a genuine individual discussing an important thought. It is expected to provide support to the announcement, clarify the importance of the news, and offer a valuable point of view.
Rather than empty marketing phrases, emphasise actual experiences, details and results. A natural quote can create credibility with readers and more value for journalists for your press release. Before you hit send, run your draft through our pre-publish press release checklist, then distribute it through a reliable press release distribution service so your carefully written quote actually reaches journalists and readers.
Author Expertise
This article is written by Sarah Whitfield, a content strategist at KingNewswire with over 7 years of experience in press release writing, media relations, and digital PR strategy. She has helped hundreds of companies craft press release quotes that read like real conversations instead of marketing copy.